I have been working in the graphic design field for years and I had my fair share of problems with my portfolio, along the journey, I developed a clear idea about what works and what doesn’t in the graphic design industry. To help you avoid the mistake many people including me, often do, I wrote this article to showcase the importance a portfolio website has in 2023.
Like any other field, a portfolio website holds great importance for a graphic designer. A professional portfolio with eye-catching design has great benefits. It reflects your designing skills and attracts clients. Being a graphics designer who hired multiple candidates myself, I will answer the most common questions about portfolio websites for graphic designers
Does a graphic designer need a portfolio website in 2023 to land a graphic design job?
To be completely honest, whenever I had the chance to interview graphic design candidates, I always had a negative impression about someone that only has a Behance link or a basic Wix website as their portfolio. Call me old-fashioned, but your portfolio is a representation of you and your work. Think of it this way, a portfolio is basically more about how you present yourself than how I as an interviewer would judge it.
Get a domain name and get yourself a professional website that shows how important you are and how much pride you take in your graphic design work and skills. First impressions do count in graphic design job interviews, and in this highly competitive field, a good website portfolio might make a difference in you getting the job.
Here’s a separate article on how to make a good portfolio website.
Does a portfolio website help you land freelance clients?
At one point in your graphic design career, you’re going to be getting most of your freelance work off word of mouth and recommendations, but to get to that point you’re going to need a website first, to get clients and referrals later on. A good portfolio website is a way to communicate to your clients, it gives them a clear idea about your work and your importance. Therefore, it is certain that with good marketing and Seo you’re going to be surprised by how many clients you’ll be getting.
What should a graphic designer’s portfolio website consist of?
This is a deep question that always sparks debates between graphic designers, would your portfolio showcase your work, or should it be a piece of art that showcases your capabilities and vision as a designer? And are there more angles to look at this topic? This deserves a separate article that is on my schedule. But for now, here is what you need to know.
- If your objective is to find a new job then your portfolio website should focus on presenting you as a good working candidate, which means it should have a bit of personal touch. Create an original tagline that describes you, make sure you include an “about me” section where you present yourself to the employer, with your accomplishments, and tell why they matter. Obviously, don’t forget to include your resume and portfolio, as it helps a potential employer understand your related work experience and educational background in much more detail. And finally, make your contact information clear and prominent.
- If your objective is to land graphic design freelance work then the process is pretty similar to the one above, just make sure you add a blog section where you post articles that will help rank your website on the search engine, and therefore hopefully land you graphic design gigs. Focus on the user experience and add clear call-to-action buttons to stimulate and encourage your clients to start working with you. Don’t forget to share your portfolio website on social media and graphic design groups and forums.
- If your objective is to document your past work and not lose track of the projects you have worked on, then there is really no specific way to go about this. Just create a repository of your past work, and make sure you can easily refer to it in the future.
There’s are other layers that need to be taken into consideration when thinking about creating a graphic design portfolio and we will certainly get to that in a separate article.
Once all these questions have been answered, you can start to visualize how important one’s portfolio is, what content it should showcase, and how it helps you no matter what your objectives are as a graphic designer.